Whereas he has a devoted following, Musk’s ‘polarising persona’ is costing Tesla clients, in response to a brand new survey.
Tesla CEO Elon Musk’s “polarising persona” is popping away new-car consumers contemplating a Tesla – and inflicting a decline within the automobile maker’s status around the globe, together with Australia – in response to new analysis.
Knowledge by market intelligence agency Caliber – cited by information company Reuters – claims the pool of consumers contemplating Tesla for his or her subsequent automobile within the US has dropped from 70 per cent in November 2021 to a brand new low of 31 per cent in February 2024.
Caliber prompt “sturdy associations between Tesla’s status and that of Musk” contributed to the decline in consideration.
It prompt the Tesla CEO’s “more and more right-wing politics and public statements” are impacting Tesla’s status and gross sales, together with his possession of social media platform Twitter, which he renamed ‘X’.
Musk grew to become Tesla CEO in 2008 after becoming a member of the US-based electrical automobile maker as a board member in 2004.
“A modest however rising variety of EV [electric vehicle] buyers are more and more delay by Elon Musk’s behaviour and politics and are actually discovering viable options to Tesla within the market,” Ed Kim, president of consultancy company AutoPacific, instructed Reuters.
The Caliber survey confirmed Tesla’s ‘consideration rating’ – a ranking of how many individuals are contemplating the model – fell eight per cent in January 2024 alone whereas Mercedes-Benz, BMW and Audi scores elevated to between 44 and 47 per cent.
The information outlet additionally stated a separate examine by shopper analytics agency CivicScience confirmed 42 per cent of these surveyed had a detrimental view of Musk, in comparison with 34 per cent in April 2022.
Knowledge collected by Reuters confirmed a decline in Telsa’s model status in main international locations around the globe, together with Germany, Sweden and Australia – with the automobile maker Australia’s least trusted automobile model, according to research company Roy Morgan.
Its status is alleged to have improved in China, nevertheless, which the information outlet says is because of extra tightly-controlled media studies.
The outcomes comply with the first year-on-year decline in global Tesla quarterly sales since 2020 within the first quarter of 2024 (January to March), with a 1.7 per cent decline in manufacturing and an 8.5 per cent decrease supply tally in comparison with the identical interval in 2023.
That’s regardless of report new global electric vehicle sales predicted for 2024, with US gross sales anticipated to rise 15 per cent, with Tesla tipped to develop three per cent.
Tesla retained its standing because the highest-selling electrical automobile maker on the earth for the complete yr in 2023 – with 1.8 million electrical vehicles offered – but Chinese language maker BYD overtook the US model in gross sales for the final three months of 2023.
In Australia, Tesla was simply the most popular electric car brand for 2023, with the Mannequin Y SUV and Mannequin 3 sedan the High Two promoting electrical automobiles within the nation, adopted by the BYD Atto 3 in third.
The put up Elon Musk is popping off potential Tesla consumers – report appeared first on Drive.
Tesla CEO Elon Musk’s “polarising persona” is popping away new-car consumers contemplating a Tesla – and inflicting a decline within the automobile maker’s status around the globe, together with Australia – in response to new analysis.
Knowledge by market intelligence agency Caliber – cited by information company Reuters – claims the pool of consumers contemplating Tesla for his or her subsequent automobile within the US has dropped from 70 per cent in November 2021 to a brand new low of 31 per cent in February 2024.
Caliber prompt “sturdy associations between Tesla’s status and that of Musk” contributed to the decline in consideration.
It prompt the Tesla CEO’s “more and more right-wing politics and public statements” are impacting Tesla’s status and gross sales, together with his possession of social media platform Twitter, which he renamed ‘X’.
Musk grew to become Tesla CEO in 2008 after becoming a member of the US-based electrical automobile maker as a board member in 2004.
“A modest however rising variety of EV [electric vehicle] buyers are more and more delay by Elon Musk’s behaviour and politics and are actually discovering viable options to Tesla within the market,” Ed Kim, president of consultancy company AutoPacific, instructed Reuters.
The Caliber survey confirmed Tesla’s ‘consideration rating’ – a ranking of how many individuals are contemplating the model – fell eight per cent in January 2024 alone whereas Mercedes-Benz, BMW and Audi scores elevated to between 44 and 47 per cent.
The information outlet additionally stated a separate examine by shopper analytics agency CivicScience confirmed 42 per cent of these surveyed had a detrimental view of Musk, in comparison with 34 per cent in April 2022.
Knowledge collected by Reuters confirmed a decline in Telsa’s model status in main international locations around the globe, together with Germany, Sweden and Australia – with the automobile maker Australia’s least trusted automobile model, according to research company Roy Morgan.
Its status is alleged to have improved in China, nevertheless, which the information outlet says is because of extra tightly-controlled media studies.
The outcomes comply with the first year-on-year decline in global Tesla quarterly sales since 2020 within the first quarter of 2024 (January to March), with a 1.7 per cent decline in manufacturing and an 8.5 per cent decrease supply tally in comparison with the identical interval in 2023.
That’s regardless of report new global electric vehicle sales predicted for 2024, with US gross sales anticipated to rise 15 per cent, with Tesla tipped to develop three per cent.
Tesla retained its standing because the highest-selling electrical automobile maker on the earth for the complete yr in 2023 – with 1.8 million electrical vehicles offered – but Chinese language maker BYD overtook the US model in gross sales for the final three months of 2023.
In Australia, Tesla was simply the most popular electric car brand for 2023, with the Mannequin Y SUV and Mannequin 3 sedan the High Two promoting electrical automobiles within the nation, adopted by the BYD Atto 3 in third.
The put up Elon Musk is popping off potential Tesla consumers – report appeared first on Drive.